Who should attend
Anyone with experience in graphic design looking to gain an insight into the challenges and experiences faced within the graphic design profession. Suitable for students and graduates of graphic design, or even those who have just started out in the design industry.

Course Detail
Eva Kellenberger and Sebastian White, who run their own graphic design studio, will take you on a journey highlighting the different ways of working, forming ideas and using concepts to create a visual language. By looking at your past projects as well as presenting their own, you will examine how an idea is generated, developed and leads to a chain of design decisions.You’ll look at ways of using information to find useful associations, historical parallels and visual metaphors. You will then be set a project individually geared towards breaking your particular habit. A critique will follow short presentations where your tutors will analyse whether the choice of typographic voice, artdirected images and production methods best conveys the idea.

Course Outcomes
You will have learnt a number of useful techniques for discussing and presenting projects, which you can then feed into your outside work. The project work will also enhance your portfolio.

Course Level
Intermediate